Shanghai Peppa Pig Outdoor Theme Park
Slated to open in 2027, the theme park will become Asia's first and world's largest PEPPA PIG outdoor theme park.
Located on the key island for sight-seeing and tourism of Shanghai, Changxing Island, with less than 40 kilometres away from Shanghai city centre People Square. The project cover approximately 48 acres with an investment of over 2.4 billion yuan.
As the first global IP theme park in Chongming, Shanghai Peppa Pig Outdoor Theme Park is slated to cater guests throughout Shanghai and surrounding cities in the Yangtze River Delta. This third global IP outdoor theme park in Shanghai will significantly contribute to Shanghai's cultural tourism industry.
Beijing · Top Park
Top Park is Asia's largest international IP themed Family Entertainment Centers (FEC) cluster, built upon Max-Matching Entertainments' successful relationship with the 4 international IP partners.
Located in north of Universal Beijing Resort in vibrant Tongzhou District, southeast Beijing and considered the eastern gateway to the nation's capital, the complex houses 5 multi-IP themed FECs, themed F&B and retails, and Hasbro Play & Stay, a theme hotel with 100+ rooms. With an investment of over 1.8 billion yuan, Top Park, covering about 70,000 square metres, will bring engaging and lasting memories for guests of every age across China.
Top Park includes 5 themed FECs:
- Play Max powered by Hasbro
- Peppa Pig Ice and Snow World (world premiere)
- Mattel Play!
- Snoopy & Friends
- Crayola Experience (the 1st one outside of US)
Guangdong Bayfront Upperhills · Magic World
Magic World is developed by Max-Matching in collaboration with 5 leading global IP partners including Mattel, Hasbro, Peanuts Worldwide, WildBrain, and Crayola, bringing together over a dozen of the world's most beloved brands in one immersive, all-weather micro-vacation destination.
Spanning approximately 20,000 square metres, the destination is anchored by the following attractions and venues:
- World's First Mattel Play! Hotel, Family Entertainment Center, and Brand Retail Experiences
- 91 themed rooms & retail experiences featuring Barbie, Thomas & Friends, Hot Wheels.
- Adventure and exploratory zones for all ages featuring Barbie, Thomas & Friends, Hot Wheels, and Fisher-Price.
- Barbie Sweets Store.
- Dreamland powered by Hasbro:
- The world's largest interactive Optimus Prime, a breathtaking 1:1 scale replica towering at 8.5 metres. During the show, he can open its chest and transform his hand into axe. Guests can also chat with Optimus Prime via AI.
- Featuring 5 brands including Transformers, My Little Pony, Peppa Pig, Power Rangers, and Hungry Hungry Hippos.
- World's first Peanuts Family Entertainment Centre: Snoopy and Friends
- World's first Crayola Creativity Center, featuring art workshops, creative learning labs and colourful café where all minds and hands from all ages can discover, play and create colours.
- World's first WildBrain Garden.
Magic World is located in No. 76 Future Avenue, Cuiheng New District, Zhongshan, Guangdong, within the one-hour living circle of the main cities in the Greater Bay Area.
Barbie Sweets Store - Barbie-themed F&B and retails
The global debut of Barbie Sweets Store, an official Barbie IP-themed F&B and retail shop!
Barbie Sweets Store showcases the essence of Barbie essence with edging fashion and eternal classics.
Leveraging the positioning of location-based experience, Barbie Sweets Store evolves the traditional retails into themed entertainment. By merging themed experience, exquisite F&B and exclusive retails, Barbie Sweets Store has brought a unique experience and lifestyle for guests and a novel possibility for the industry.
About Barbie…
- Belongs to the top toy group Mattel;
- Enjoys 99% global brand awareness;
- Popular across 150 countries and regions worldwide;
- Extends to 45+ lifestyle categories;
- A brand appearing in the daily conversations.