About Max-Matching Entertainments

A leading developer, investor, and operator of location-based entertainment in China with rapid expansion across Asia.

Spearheading the creation of international IP visitor experiences featuring several IP themed LBE partnership with Mattel (Barbie, Thomas & Friends, Hot Wheels, Fisher-Price, etc.), Hasbro (Transformers, Peppa Pig, My Little Pony, Nerf, etc.), WildBrain (Peanuts, Teletubbies, In the Night Garden… etc.), Aardman (Shaun the Sheep), Crayola, and many more.

Successfully curated and organized various international IP themed projects in China and the United States, providing integrated solutions across theme parks, Family Entertainment Centers (FEC), theme hotels, themed retail and F&B, and pop-up visitor experiences in partnership with international IPs, government stakeholders and real estate groups.

Committed to supporting brands and clients with integrated solutions best suited for each market - combining world-class entertainment brands and local market insights and expertise.

Our Team
Owen Zhao

Owen Zhao


Dedicated to the development, investment and management of themed entertainment and location-based entertainment for 30 years.

Successfully launched IP-themed projects, including Peppa Pig theme park, Shaun the Sheep theme park, FEC clusters, featuring Hasbro, Mattel, Crayola, WildBrain, and many others.

Elected in 2019 as Asia Pacific Division Chairman of TEA, 1st Chinese Chairman in TEA’s 30-year history.

Listed as Blooloop 50 Theme Park Influencer in 2023.

Able Lim

Able Lim


20+ years of brand & commercial experience for the brand communication consultancy, consumer goods, travel and hospitality industries;

Former Marketing Director at Merlin, responsible for product and market development for Merlin’s midway attractions, including Madame Tussauds, SEALIFE and LEGO Discovery Center;

Former Marketing Director at Lindt & Sprüngli Asia Pacific;

Strong consulting expertise where she has provided strategic counselling on market research, marketing, and communications for global brands in Asia.

Bao Lei

Rodney Bao


Former Vice President & CEO of Shanghai Jinjiang International Travel Co., Ltd. and COO of Shanghai Jinjiang Online Network Service Co., Ltd.;

Great achievement in construction of integrated E-commerce platform (Travel+Retail), innovative O2O application of smart tourism and big data analysis system.


Li Renhe


13-year of planning and management experience in the Internet and wireless Internet industry, good at promotion and realization in the field of copyright;

2008, VP of Huayou Jinxinzi Records;

2012, VP of Zhongchang Yineng Music Co., Ltd.; President of Aiting Music.com;

2014, VP of Hong Kong (Stock) Yunyou Group


Freya Xin


Joined Madame Tussauds Shanghai in 2006, in charge of official launch, marketing, business development, and celebrities relations maintenance & management in mainland China;

20+ year experience in international IP themed entertainment LBE projects, including IP negotiation, communication, execution, and government relations maintenance.

Core Competencies