Once as Asia Pacific Division Chairman of TEA, 1st Chinese Chairman in TEA’s 30-year history;

During Owen’s service in Merlin Group, raised the brand awareness of Madame Tussauds Shanghai by 95%, ranking championship of EBITDA for 2 consecutive years of 109 Merlin attractions;

Successfully launched projects of Sealife Merlin China and Legoland Discovery Centre;

Listed as Blooloop 50 Theme Park Influencer in 2023.

20+ years of brand & commercial experience for the brand communication consultancy, consumer goods, travel and hospitality industries;

Former Marketing Director at Merlin, responsible for product and market development for Merlin’s midway attractions, including Madame Tussauds, SEALIFE and LEGO Discovery Center;

Former Marketing Director at Lindt & Sprüngli Asia Pacific;

Strong consulting expertise where she has provided strategic counselling on market research, marketing, and communications for global brands in Asia.

Former Vice President & CEO of Shanghai Jinjiang International Travel Co., Ltd. and COO of Shanghai Jinjiang Online Network Service Co., Ltd.;

Great achievement in construction of integrated E-commerce platform (Travel+Retail), innovative O2O application of smart tourism and big data analysis system.

13-year of planning and management experience in the Internet and wireless Internet industry, good at promotion and realization in the field of copyright;

2008, VP of Huayou Jinxinzi Records;

2012, VP of Zhongchang Yineng Music Co., Ltd.; President of Aiting Music.com;

2014, VP of Hong Kong (Stock) Yunyou Group

Joined Madame Tussauds Shanghai in 2006, in charge of official launch, marketing, business development, and celebrities relations maintenance & management in mainland China;

20+ year experience in international IP themed entertainment LBE projects, including IP negotiation, communication, execution, and government relations maintenance.