Max-Matching | International IP & Themed Entertainment

About Max-Matching Entertainments

A leading developer, investor, and operator of location-based entertainment in China with rapid expansion across Asia.

Spearheading the creation of international IP visitor experiences featuring several IP themed LBE partnership with Mattel (Barbie, Thomas & Friends, Hot Wheels, Fisher-Price, etc.), Hasbro (Transformers, Peppa Pig, My Little Pony, Nerf, etc.), Peanuts, Aardman (Shaun the Sheep), Crayola, Sesame Street, and many more.

Successfully curated and organized various international IP themed projects in China and the United States, providing integrated solutions across theme parks, Family Entertainment Centers (FEC), theme hotels, themed retail and F&B, and pop-up visitor experiences in partnership with international IPs, government stakeholders and real estate groups.

The recent joint venture, RWS China, with RWS Global has further empower the themed LBE business in APAC with expansion into theatres, sport events, and cruises.

Top Management Team

Owen Zhao

President

Dedicated to the development, investment and management of themed entertainment and LBE for 30 years;

Successfully launched IP-themed projects, including Peppa Pig theme park, Shaun the Sheep theme park, FEC clusters featuring Hasbro, Mattel, Crayola, WildBrain, and many others;

Elected in 2019 as Asia Pacific Division Chairman of TEA, 1st Chinese Chairman in TEA's 30-year history;

Listed as Blooloop 50 Theme Park Influencer in 2023;

Invited as judge in 2024 and 2025 by Blooloop on Blooloop 50 Theme Park Influencer.

Able Lim

Partner, GM of Oversea Business

20+ years of brand & commercial experience for the brand communication consultancy, consumer goods, travel and hospitality industries;

Former Marketing Director at Merlin, responsible for product and market development for Merlin's midway attractions, including Madame Tussauds, SEALIFE and LEGO Discovery Center;

Former Marketing Director at Lindt & Sprüngli Asia Pacific;

Strong consulting expertise where she has provided strategic counselling on market research, marketing, and communications for global brands in Asia.

Renhe Li

Partner, CGO

13-year of planning and management experience in the Internet and wireless Internet industry, good at promotion and realization in the field of copyright;

2008, VP of Huayou Jinxinzi Records;

2012, VP of Zhongchang Yineng Music Co., Ltd.; President of Aiting Music.com;

2014, VP of Hong Kong (Stock) Yunyou Group

Eileen Yang

Partner, Deputy General Manager

20+ years of experience in tourism with expertise in marketing and operations across theatres, shows, resorts, theme parks, hotels, and large-scale sporting events.

Served at Melco Resorts & Entertainment, overseeing City of Dreams, the House of Water Dancing Show, and other attractions;

Served at Venetian Macao, managed integrated marketing of the Hotel and other performances;

Served at Wanda Group, responsible for the opening, marketing & sales, and operations for multiple projects, including Han Show.

Freya Xin

Partner, GM of the Greater China

Joined Madame Tussauds Shanghai in 2006, in charge of official launch, marketing, business development, and celebrities relations maintenance & management in mainland China;

20+ year experience in international IP themed entertainment LBE projects, including IP negotiation, communication, execution, and government relations maintenance.

Tony Duan

Partner, COO

30 years of experience in the tourism industry, with senior management experience at 3 Fortune 500 companies;

Entrepreneur with extensive experience in the internet, cultural tourism, and investment sectors;

Former Vice President of Alibaba Group's Fliggy Sector & International Business Sector;

LP of TXD Ventures.

Rodney Bao

Partner, GM of Hospitality Sector

Former Vice President & CEO of Shanghai Jinjiang International Travel Co., Ltd. and COO of Shanghai Jinjiang Online Network Service Co., Ltd.;

Great achievement in construction of integrated E-commerce platform (Travel+Retail), innovative O2O application of smart tourism and big data analysis system.

Core Competencies