Dedicated to the development, investment and management of themed entertainment and location-based entertainment for 30 years.

Successfully launched IP-themed projects, including Peppa Pig theme park, Shaun the Sheep theme park, FEC clusters, featuring Hasbro, Mattel, Crayola, WildBrain, and many others.

Elected in 2019 as Asia Pacific Division Chairman of TEA, 1st Chinese Chairman in TEA’s 30-year history.

Listed as Blooloop 50 Theme Park Influencer in 2023.

20+ years of brand & commercial experience for the brand communication consultancy, consumer goods, travel and hospitality industries;

Former Marketing Director at Merlin, responsible for product and market development for Merlin’s midway attractions, including Madame Tussauds, SEALIFE and LEGO Discovery Center;

Former Marketing Director at Lindt & Sprüngli Asia Pacific;

Strong consulting expertise where she has provided strategic counselling on market research, marketing, and communications for global brands in Asia.

Former Vice President & CEO of Shanghai Jinjiang International Travel Co., Ltd. and COO of Shanghai Jinjiang Online Network Service Co., Ltd.;

Great achievement in construction of integrated E-commerce platform (Travel+Retail), innovative O2O application of smart tourism and big data analysis system.

13-year of planning and management experience in the Internet and wireless Internet industry, good at promotion and realization in the field of copyright;

2008, VP of Huayou Jinxinzi Records;

2012, VP of Zhongchang Yineng Music Co., Ltd.; President of Aiting Music.com;

2014, VP of Hong Kong (Stock) Yunyou Group

Joined Madame Tussauds Shanghai in 2006, in charge of official launch, marketing, business development, and celebrities relations maintenance & management in mainland China;

20+ year experience in international IP themed entertainment LBE projects, including IP negotiation, communication, execution, and government relations maintenance.